1) GENERAL MATTERS
At http://www.violet.com (the “Site”), operated by Yield Ltd., protecting our users’ privacy and security is a top priority. This policy describes what types of information we gather about you, how we use it, under what circumstances we disclose it to third parties, and your rights to change or delete it. It applies to everyone who registers or logs in to the Site on or after November 30, 2015.
This policy applies to the Site; it does not apply to the websites of other companies or organizations, even if we link to those websites. You should carefully review the privacy policies of those websites in order to determine how they treat your personal information.
2) INFORMATION ABOUT YOU
a) Information Gathered From All Visitors
i) Aggregate Data
We gather certain generic information about the use of our website, such as the number of unique visitors, the frequency with which they visit, and the areas on the website that they favor. These statistics are very much like television ratings that tell the networks how many people tuned in to a program. We only use this type of data in aggregate—that is, we look at the data on a collective basis, in summary form, rather than on an individual basis. This data helps us determine the extent to which our customers use certain parts of our website, which, in turn, enables us to make it as appealing as possible. This data does not contain any personally identifiable information about you.
ii) IP Addresses
We collect and analyze traffic on our website by keeping track of the IP addresses of our visitors. IP addresses are unique numeric identifiers that are assigned to each computer browser accessing the Internet. An IP address, by itself, cannot identify you personally. However, when combined with other information provided by an Internet Service Provider, an IP address can be used to identify the computer originating a message.
b) Information Gathered From Registered Users
If you register with us, you may be required to provide us with certain personal information, including your name, e-mail address, physical address, phone number, credit card number, credit card expiration date, billing address, year of birth and gender when you make a purchase (this required information is subject to change from time to time depending on, among other things, the nature of your membership). You may also provide us with additional information regarding your preferences and interests; however, preference information is not required and is completely optional on your part.
c) Technology We Use To Gather Data
Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser to notify you when you’ve received a cookie or, alternatively, to refuse to accept cookies. It is important to note that you may not be able to use certain features on our website if you choose not to accept cookies.
ii) Web Beacons and Pixels
We also collect information on our website through the use of web beacons or 1x1 pixels. These pixels are connected to your personally identifiable information, if you have provided it, and allow us to better serve you by tracking your interests on our website. We do not sell, rent, trade, or otherwise distribute information about you gathered through the web beacons or pixels with any third parties except for third parties that provide us with research or analysis services. They may only use the information they gather this way to provide services to us. No other use will be made of your information gathered this way.
3) OUR USES OF INFORMATION
a) From All Visitors
We may conduct demographic or other research about the users of our website to determine how users engage with our content.
ii) Business Partners
We may provide information about how our customers collectively use our website to advertisers, sponsors, and other companies with which we do business (“Business Partners”). This data does not include any personally identifiable information about you.
iii) Contests and Promotions
b) From Registered Users
i) Communications From Us
From time to time, we may send you invitations to enhance your membership, offers from us, special premiums, or special offers from our retail partners and our sponsors. We do not share your personally identifiable information with any third parties in connection with these invitations.
If you are already receiving the Newsletter and you want to unsubscribe, simply follow the “unsubscribe” link at the bottom of each edition. For other ways to unsubscribe, see Opt-Out/Changing Your Status, below.
ii) Communications From Our Business Partners
If you have opted-in, we may offer you money-saving coupons, discounts, and promotions from our Business Partners. These communications may come from us or directly from the Business Partners themselves. If you do sign up for the program but later change your mind, you may opt-out at any time by following the procedures outlined in Opt-Out/Changing Your Status, below.
iii) Mandatory Communications
We reserve the right to communicate with you from time to time about important administrative, policy, legal, credit card, and billing matters that affect your use of our services, including without limitation any alleged violations of our Terms of Service. These communications are mandatory.
iv) Third Party Information Sharing
Generally, we do not share your information with third parties. We do reserve the right to share your information with third-party companies we may use to offer premiums, maintain databases, and perform other service functions for us. We do not share equipment or databases with these companies and will not share your credit card information with them without your express permission. Additionally, any company we use for these reasons will not share, sell, or distribute your information, or otherwise use your information except to provide us services.
v) Order Fulfillment
To process your orders, we may provide our Business Partners with your name, street address, e-mail address, phone number, and credit card information. We will limit the types of information shared to the minimum necessary to efficiently process your order and these Business Partners will only use your information to process your order.
4) YOUR CONTROL OVER YOUR INFORMATION
a) Opt-Out/Changing Your Status
At any time, you can change choices you have previously made about the use of your personal information. Except for mandatory communications, every communication we send you will contain a clearly worded “Opt-Out” or “Unsubscribe” link allowing you to withdraw your permission for future mailings. Permission changes will be honored as soon as possible after receipt. Please allow five to seven days for processing. Permission changes will not affect any information that you provided to us and that we previously shared with our Business Partners.
b) Editing Your Profile
If you are a Registered User, you have the ability to review and correct your personally identifiable information at any time. Simply click on the “Account” link at the top of the every page. There, you can change your address information, e-mail address, sign-in, and e-mail permissions.
c) Editing Your Information
If you are a Registered User, you may edit your information by signing in to your account and clicking on “Account.”
5) OTHER MATTERS
a) Protection For Children - COPPA Compliance
We are committed to protecting the privacy and rights of children online. To that end, we do not collect any personally identifiable information from users whom we know are under the age of 13.
b) Data Security
When you place orders or access your payment information, we use standard encryption technology known as Secure Socket Layer (SSL) to protect the transfer of your data from unauthorized parties.
In addition to our online security efforts, we take steps to protect your personal data offline as well. All of your information, not just your personally identifiable information, is restricted in our offices. Employees are granted access on a need-to-know basis (for example, our billing clerk or a customer support representative). Furthermore, all employees are kept up-to-date on our security and privacy practices. We also comply with industry standards for safeguarding and handling your payment information. These standards dictate levels of network and physical security that must be met in order for us to be allowed to process credit cards.
As always, if you have any questions, please feel free to firstname.lastname@example.org.